Ksenia Weise
(01)
WELCOME
Design Researcher & Product Manager
Mantra:
"The nuances make all the difference".
Portfolio
(02)
ABOUT
About Ksenia
2
3
8
Master's Degrees
Languages
Years of working on
Tourism Management &
Design Management
Russian (native)
English (C1)
German (B2.2)
Self transformation & innovation
Personality development
800+ hrs of seminars & workshops
4
Years of masterinig
International &
Intercultural competences
1
Beautiful
handwriting
(03)
STORY
from Business & Tourism to Design to Self-Transformation
Business Administration & Tourism Management
Ksenia'a story:
Design
Management
Inner
Engineering
from evidence synthesizing and creating explicit statements ...
to redefining things and designing intrinsically satisfying practical solutions for people ...
to realization that creativity requires naturalness that led me to pursue the path of personal growth and self-development.
Ksenia's work principles
(04)
WORK PRINCIPLES
01
02
Define and trust the process;
“It’s the journey that’s important”.
LESS, BUT BETTER
PROCESSES OVER GOALS
Focus on the essentials and recognize the non-essentials.
СLARIFICATION IN COMMUNICATION
QUALITY CONTENT
Practice clarifying to build trust, productivity, effectiveness.
Find info and create the right content that achieves its goal(s).
03
04
SYNERGY BETWEEN TACIT AND EXPLICIT KNOWLEDGE
KSENIA'S KEY TO EFFECTIVE PRODUCT, DESIGN, AND PROJECT MANAGEMENT
Description
A conceptual futuristic online car configuration platform that allows users to create customized interior designs for their autonomous cars.
It follows the logic of the Inside-Out approach, which states that the internal creates the external. A car interior design defines a car exterior design.

Role and Responsibilities
Solo Researcher/UX Designer.
Ksenia's Project #1
(05)
PROJECTS
beCar : A new perspective on interior design and user experience
Actions taken
Methodology, Literature Research, Semiotics discourse analysis, Empirical Research (Future narratives Interview, Moodboard creation, Setting the stage Interview), Data analysis (StoryPortraits, Grounded Theory, PPE), Ideation, Prototyping, Usability-test.
Lessons learnt & Takeaways
  • structure the work on my own;
  • move quickly through the design process;
  • rely on my own decisions to move forward;
  • keep track of my work progress;
  • get a hand-on experience in design thinking process;
  • make a step into unknown;
  • explore designs.
Scope
18 weeks - Master thesis; Master's Degree programme in Design Management at Macromedia University of Applied Sciences.

Description
Mobri is an integrated personal mobility provider, which was designed to support young adults in creation of an individualized route plan.
Role and Responsibilities
Accompanied Researcher/UX Designer.
Ksenia's Project #2
(06)
PROJECTS
Mobri ring : a concept of an innovative transformational product
Actions taken
Market and Trend Research, User Research, Product Field Canvas, Ideation #1 – Post-its, Ideation #2 – User Story Mapping, Prototyping, Usability testing.
Lessons learnt & Takeaways
  • User-centered design;
  • Interdisciplinary team work;
  • Meta-competency of versatility;
  • Creative space of problem solving;
  • Own credibility.
Scope
16 weeks - as part of intensive Applied Design Strategy course at Macromedia University of Applied Sciences.
Description
The platform was created for Product Managers and Visual Creatives to provide them with an opportunity to exchange ideas, explore new concepts, and have a constant flow of communication.
Role and Responsibilities
Accompanied Researcher/UX Designer.
Ksenia's Project #3
(07)
PROJECTS
Briefing and Communication platform : a concept of a platform for artist workshops and creative events

Client : Sony Music Entertainment Germany GmbH
Actions taken
Methodology Phenomenography; Literature Research: e.g., Semiotics, Color theory; Empirical Research: Critical Object Interview, Picture-based Interview, StoryPortraits, Grounded Theory; Developing a Solution: Ideation, Personas, Prototyping.
Lessons learnt & Takeaways
  • Observing the interdependence of diverse factors and stakeholders;
  • Hands-on experience in designing solutions;
  • Discussion sessions;
  • Framing & Reframing methodology;
  • Cooperation and cocreation;
  • Go beyond the familiar and discover new ways.
Scope
16 weeks - as part of an Industrial Focus Project at Macromedia University of Applied Sciences.
Description
A toolbox is a collection of strategic tools that was designed for Africa GreenTec to facilitate the expression of its business positioning, core values, and main characteristics.
Role and Responsibilities
Accompanied Researcher/UX Designer.
Ksenia's Project #4
(08)
PROJECTS
Verbal & Visual Communication : a toolbox with communication strategy tools

Client: Africa GreenTec AG
Actions taken
Secondary Research, Team and participants exercise, Research Analysis, Regrouping and Reanalyzing, Ideation: Story script, Prototyping: Paper prototyping, Photography, Client meetings.
Lessons learnt & Takeaways
  • Collaboration and cocreation with a client;
  • Feedback sessions;
  • Own skills in critical thinking, reasoning, outsourcing, and sharing tasks.
Scope
16 weeks - as part of an Industrial Interdisciplinary Project at Macromedia University of Applied Sciences.
Storytelling
In the prototyping phase of a video, the method of sketching and paper prototyping were used to create a story illustration.
Product Field Canvas
In the "Define" project stage a Product Field canvas was used in order to gather and allocate the knowledge.
Applied methods from Design Thinking & UX
(09)
UX & HCD METHODS
Moodboard Creation
In the qualitative research approach "Participatory design" an interview technique – Moodboard creation – was used to gather qualitative data.
StoryPortrait
In the data analysis phase of a project, a technique for synthesizing and visualizing stories – StoryPortrait – was used.
User Persona
In the "Define" phase of a project, a User Persona was created to help define the customer base and get insights into an interaction strategy.
Ksenia's Journey map
Click on the circle to open the document. Ksenia's journey map gives a visual representation of her educational and work experience.
Keep the courage to start and the persistence to follow through.
Ksenia's work ethics
(10)
WORK ETHICS
combined with the power of intuition and empirics
Keep the level of commitment to change.
Seek out opportunities to observe and update the knowledge.
Act with intention.
1.
2.
3.
4.
Challenge and redefine existing ways of doing things.
Ksenia's soft skills
(11)
SOFT SKILLS
Critical thinking, attention to detail, the ability to ...
1.
2.
Tolerate ambiguity and continue to grow intellectually.
Be vulnerable in a creative context.
3.
4.
Get to the heart of the matter.
Forests and Woodlands, Oceans and Seas.
Ksenia is driven by
(12)
INTERESTS
Classic core, norm core, casual, and 90‘s.
Product development, Design management, Marketing management, Consumer behavior, Event management, and Consulting.
Baroque-style and Style Moderne.
Scandinavian minimalism.
Personal developmet, spirutal growth, nonduality, and social responsibility.
Enthusiastic, value-oriented, kind, and responsible.
ature
esthetics
rchitecture
ashion Styles
eople
ersonal goals
ork disciplines
Contacts
(13)
DROP A LINE
Ksenia is open for a full and part-time job in Munich as well as for creative, collaborative, and challenging projects.

Please get in touch either via email: ksenia.weise(at)gmail.com or LinkedIn.
Made on
Tilda